Thursday, January 16, 2014

What's in a (Sur)name?


The mainstream media is not normally a place I go for cycling related info and articles...at least not anything interesting. However, the last couple of days I've had some eyecatching things come my way via some very unexpected sources. First it was the Katie Compton write up in the Wall Street Journal and today it was this nice little Fox business news piece on Surname Cycling

Surname is a small brand from New York City that is making some really cool goods out of repurposed materials from The Big Apple. They work with suppliers and scour the city to gain access to reclaimed wood from all around Manhattan Island and Upstate New York. Some beautiful, thoughtfully and ethically designed/produced products are the end result. Watch the video and check out the article, then head over to their site for a closer look. You won't be disappointed. 

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