Just hit the west side of the LBC, tryin' to find the WRC....(West River Cycles that is).

West River Cycles - 1233 E. 4th Street Long Beach,  Ca 90802

This post has been a long time coming. I don't get out to the LBC as much as I'd like to these days, but when I do I always try to stop by West River Cycles. The shop is serious about cycling and has a strong sense of history... especially road racing and the messenger lifestyle. The owner, Julius, was a bike messenger back in Philly and there is a strong east coast vibe that lends an air of grit and authenticity to the store that you don't often get in most Cali bike shops. The feel of the store is inviting, and during my visits I've seen every type of cyclist that you can imagine come through the door: serious roadie, fixie hipster, commuter, and everyday cruiser types. They are all treated with the same easy going and helpful approach by Julius and Kristen and there is not a hint of the aloofness that so often plagues cool shops like West River. So next time you're near downtown Long Beach, stop by, check out the store and maybe even make a purchase - good local bike shops like West River are one of our most precious resources as cyclists - supporting them over the big boys whenever possible is a good thing.